@alcinnz i had a convo and the participant was critical of "profit-driven heuristics" as an alternative to "algorithm" because they aren't profit-driven, they're profit-oriented. like most anything human-made, they're human-driven, and saying "profit-driven" ignores our own complicity in adhering to profit.

so tl;dr:

tired: algorithm
wired: profit-driven heuristics
inspired: profit-oriented heuristics

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