"Proponents of the IndieWeb offer a fairly straightforward analysis of our current social-media crisis. They frame it in terms of a single question: Who owns the servers? The bulk of our online activity takes places on servers owned by a small number of massive companies. Servers cost money to run. If you’re using a company’s servers without paying for the privilege, then that company must be finding other ways to “extract value” from you—and it’s that quest for large-scale value extraction.. that leads directly to the crises of compromised privacy and engineered addictiveness... When you confine your online activities to so-called walled-garden networks, you end up using interfaces that benefit the owners of those networks."
The "IndieWeb" is not about walled gardens at all. There aren't "gardens" on Facebook; more like a horror movie funhouse of mirrors. You're always being distorted -- to some degree or another-- by censors or distractions.
An independent server admin ensures a message isn't distorted, ensures you are not censored, lets he truth of the words you write be pure. There are some messages so mighty with fact that they can't be kept quiet, no matter what.
Not everything in this world is about money.